TRANSFORMATION DIGITALES DU MARKETING
This course introduces students to the strategic and technological shifts driving digital transformation in marketing. Blending theory with practice, students gain hands-on experience using SQL for marketing data analysis and Tableau Desktop for data visualization and storytelling. Through practical exercises, students learn to leverage data and digital platforms to design, analyze, and optimize marketing strategies in a rapidly evolving digital environment.
- Enseignant: Teimour Zadeh Aria