FUTURE OF AI AND DIGITAL-BASED MARKETING
This course explores the evolution of artificial intelligence and its transformative impact on marketing practices. Students will examine how AI has progressed from rule-based systems to machine learning and emerging paradigms such as agentic AI. Topics include neuro-symbolic and causal AI for generating advanced marketing insights, the role of AI in shaping personalized and data-driven strategies, and critical reflections on trust, transparency, and consumer agency in AI-driven markets.
- Enseignant: Teimour Zadeh Aria